Online casinos are a good option when you want to launch a profitable internet business with minimum initial investments. New players emerge on the online casino market every day. As a result, the field is getting more competitive, and it's harder and harder for both incumbents and novices to hold their positions on the market.
Therefore it makes a lot of sense to focus on marketing and promotion of your online business.
Promotion methods
There are many ways to promote an online casino. Using them in combination with a sensible marketing strategy can effectively increase the number of casino visitors.
The following methods are considered standard and most efficient for an online business promotion
Ads
Search Engine Optimization (SEO)
Mailing lists
Loyalty programs
Content marketing
To make it easier for you to decide which of these approaches will fit you the most let's break them down.
Casino Sites SEO
Search Engine Optimization of the casino site helps to increase its visibility by improving its positions in search results. There are two types of SEO:
External Optimization
This type of optimization relies on reference links, the links leading to the site from other web resources. Visitors attracted this way - leads - follow links that can be placed in press releases or on related forums and blogs.
Internal Optimization
Internal Optimization aims at organizing the inner structure of your site in a way that is better perceived by search engine algorithms. The process consists of the following steps:
Building the semantic core by choosing words and phrases corresponding to the search queries you want to target.
The created semantic core will serve as a basis for all the new materials further published on the site.
Improving the site inner structure
Reducing the number of technical errors and glitches to the minimum, improving the site loading speed, eliminating duplicate pages.
Optimization of large images and videos.
Making sure that the site has an intuitive and user-friendly interface
E-Mail Marketing
Mailing lists can also be an effective tool for the promotion of an online gambling site.
This approach implies sending email messages to the users who provided their contact data to the resource. Based on the content, email messages can be split into the following categories:
News and Announcements
The site notifies its subscribers, emailing about different events, such as launching new games, hosted tournaments, or upcoming promo campaigns and sales.
Information letters
The main goal of information letters is staying in touch and boosting the loyalty of regular clients. The players are kept up to date on changes implemented on the platform, as well as on the news related to the online gambling sphere.
Advertisements
These letters aim to sell. The letters remind clients about the advantages and features of the online casino, featured games, bonuses and special offers available to the players.
Mailing lists are a good tool for those online casino businesses that already have their customer base and are interested in keeping their loyalty.
The effectiveness of this method can be controlled using the following metrics:
The number of subscribers
The number of opened letters
The percentage of subscribers who performed the targeted action, for example, clicked through to the site or deposited money on their accounts
The number of subscription cancellations
Casino Loyalty Programs
Loyalty programs are designed to reward the regular casino visitors, thus stepping up the relationship between a casino and its clients, increasing the latter's loyalty and trust. A comprehensive loyalty program can make it possible that a visitor who played at the casino once will turn into a regular customer. In turn, regular customers get various privileges, such as bonus points, motivating them to keep depositing money on their accounts.
Loyalty programs can use a multi-tiered approach. In this case, the bonuses a user receives increase proportionally to the amount of money he brings to the system. This itself can turn into a game. Users may strive to achieve higher rankings, which will motivate them to keep playing.
Before implementing a specific loyalty program, it's important to test it on a focus group. It will help to understand what in particular the target audience finds appealing.
Content Marketing
Content marketing is a way to increase the popularity of an online gambling resource by publishing materials interesting to the target audience.
It can be
Articles and blog posts
Images
Videos
Infographics
Choosing the platform for your publications, you may want to focus on sites popular among people generally interested in gambling, such as gambling-related forums and magazines. Content marketing, in this case, helps to achieve two goals: by publishing gambling-related quality materials, an online casino owner can both confirm the high level of her expertise and present her own business in the best possible light.
One of the content marketing pros is that as a promotion tool it's relatively cheap. The promo materials are published on the already existing and established Internet resources, thus taking advantage of their popularity, and it's less expensive than placing ads.
BGS Casino Management System
The promotion of an online casino business requires time and substantial financial resources. Plus, there's always a risk that a chosen marketing strategy won't bring the intended results.
To avoid these problems and guarantee that marketing investments will, indeed, increase your site traffic, you need to contact the professionals. BGS experts with years of experience will help you to effectively promote your online business.
With us you get
A simple and intuitive interface allowing you to easily configure bonuses and free spins, organize tournaments and much more. The CRM system will make managing subscription lists a breeze, even taking into consideration users' personal preferences.
The effective marketing strategy ensuring your business success. After performing a thorough audit of your site, we will define your target audience and put together a comprehensive plan, with an intended result of attracting the maximum number of visitors.
BGS Casino Management System
The promotion of an online casino business requires time and substantial financial resources. Plus, there's always a risk that a chosen marketing strategy won't bring the intended results.
To avoid these problems and guarantee that marketing investments will, indeed, increase your site traffic, you need to contact the professionals. BGS experts with years of experience will help you to effectively promote your online business.
With us you get
A simple and intuitive interface allowing you to easily configure bonuses and free spins, organize tournaments and much more. The CRM system will make managing subscription lists a breeze, even taking into consideration users' personal preferences.
The effective marketing strategy ensuring your business success. After performing a thorough audit of your site, we will define your target audience and put together a comprehensive plan, with an intended result of attracting the maximum number of visitors.
View Demo
You can check out the demo versions of our games before you decide whether or not to integrate them into your online casino. You can see for yourself that we offer top quality games with excellent graphics.
The Best Marketing Strategy for your Business Monetization
Want to launch a profitable internet business? Then the online casino is the way to go, and the BGS team will take care of promotion!
